Burney Company , a U . S . equities firm based in Reston , Va ., has launched five model portfolios with help from Rayliant , a non-U . S . equities company in Pasadena , Calif ., and Clough Capital Partners , a Boston-based alternatives firm . The models , entitled “ Powered by ETFs ,” consist mostly of exchange-traded funds representing every asset class , including alternatives .

Burney serves as the overall manager with discretion over the individual fund managers . It can also make adjustments to the models according to ongoing market conditions . The funds range in risk tolerance from conservative to aggressive so advisors can select the ideal risk tolerance for clients .

The models are available to all advisors at poweredbyetfs . com .

Envestnet Provides Advisors With Access To Direct Indexing Tool

Franklin Templeton and Envestnet have expanded their partnership to give Envestnet ’ s advisors direct access to Franklin Templeton ’ s direct-indexing platform so they can build and manage their own portfolios .

The Canvas custom indexing platform allows advisors to build their own direct-indexing portfolios with a high level of customization and offers a particular focus on tax management .

With the Canvas platform , advisors can blend a variety of investment vehicles , including exchange-traded funds , and incorporate investment strategies across asset caps and styles . Franklin Templeton acquired Canvas with its 2021 purchase of O ’ Shaughnessy Asset Management .

In direct indexing , a strategy used within a separately managed account , advisors recreate an index by purchasing investments directly , allowing for greater customization on the advisor ’ s part .

Flourish Integrates Tech With Salesforce

New York-based Flourish , a platform that gives advisors access to a variety of financial products in banking , wealth management and insurance , announced it will be integrating its technology with Salesforce Financial Services Cloud , the customer relationship management software . The partnership will simplify onboarding by allowing advisors to prefill Flourish application information using data stored in Salesforce .

The integration will also make it easier for advisors to incorporate Flourish Cash into their businesses . Flourish Cash is the firm ’ s held-away cash management account program , which offers competitive rates .

The integration extends to three other customer relationship management platforms for registered investment advisors in the Salesforce ecosystem : Practifi , Salentica Elements CRM , and XLR8 CRM .

Flourish incorporates its products into the workflows to seamlessly help clients .

Pontera Offers Access To BillFin

New York-based fintech company Pontera , a platform that allows 401 ( k ) participants to get management help from trusted advisors , announced that it will make Envestnet ’ s BillFin available to advisors .

BillFin is an easy-to-use billing tool that helps advisors create invoices and calculate fees and payouts for fee splitting . Advisors who use Pontera to manage their clients ’ 401 ( k ) accounts can take advantage of the arrangement .

It also enables the advisor to set up bills with standardized billing templates , the firm said .

The system easily integrates with dozens of other technology systems to accommodate account management for financial advisors .

eMoney Unveils New Advisor Tools For 2025

Randor , Pa . -based eMoney Advisor has announced a series of tools , including a premium version of its client portal , that will allow for a more customized user experience .

The Premium Client Portal will let clients explore their finances in a more intuitive way , the firm said . They can use it to research topics such as buying a car or the cost of education , then save the information or share it with their advisor .

The firm is also launching eMoney Insights and the “ Financial Scorecard .” The former helps advisors quickly create comprehensive plans with a real-time analysis of all available client data . The latter assigns a score for different aspects of a client ’ s financial life . They all launch next year .

RavenPack Launches AI Research Tool For Financial Professionals

RavenPack , a data analytics company with a focus on artificial intelligence , has launched an AI-powered research tool for financial professionals .

The tool lets users converse directly with billions of financial documents , create custom research tools , automate tasks , and access real-time data . It ’ s available on both desktop and mobile apps and its user-friendly interfaces support searches on trending topics , specific inquiries and watch list monitoring . Every answer is linked to curated sources for full transparency .

Bigdata . com uses two to five years of rolling archives of thousands of curated web sources , including global business news publications , press releases , financial research , industry publications , trade journals and central banks .

A higher tiered version of the product can access news feeds , including those behind a paywall , transcripts from earnings calls , all SEC filings , estimates , jobs data , and Raven- Pack ’ s Sentiment Index , the firm said .

The base price is $ 50 per month per user .

DECEMBER 2024 | FINANCIAL ADVISOR MAGAZINE | 15