Omaha , Neb . -based Orion Advisor Solutions , a wealth-tech solution company serving advisors and investors , has gone live with a ChatGPT-3.5 series integration with Redtail Speak , a communication platform for financial advisors offered through Redtail Technology . The integration will allow users to select from and , as needed , edit suggested artificial intelligence-generated responses . The technology is designed to save advisors time and facilitate faster , more effective client communication . To create communications with clients , it draws from and builds upon the previous 20 text messages between the client and an advisor team . It can provide automatic prompts and recommended responses to client questions using vital knowledge of the advisor-client relationship . Redtail Speak users can turn the integration on or off at their discretion .

The technology demonstrates Orion ’ s commitment to serving advisors ’ needs and helping them remain ahead of evolving trends . Orion ’ s research suggests that advisors are broadly interested in AI and its potential applications , with 33 % of respondents to its Wealthtech Survey citing AI as the most disruptive technology trend facing the financial services industry . Redtail Speak is currently available to Orion clients via the Orion Advantage Stack .

Sierra Mutual Launches Third Tactical Risk Fund

Sierra Mutual Funds Inc ., headquartered in Santa Monica , Calif ., has introduced the Sierra Tactical Risk Spectrum 70 Fund ( SRSJX ), a vehicle that uses Sierra ’ s tactical investment approach of limiting volatility and downside risk .

The fund invests in a combination of unaffiliated mutual funds and exchange-traded funds for exposure to multiple underlying instruments across a range of asset classes , including U . S . and international stocks and bonds and physical commodities . Sierra constructs the fund ’ s portfolio by quantitatively analyzing underlying funds and identifying those that exhibit the most attractive positive trends , as well as those having received a “ buy ” signal under the firm ’ s time-tested investment process . Each holding is monitored daily , and each has its own “ sell ” signal .

The new fund , which joins a family of two other funds , targets an average equity exposure of 50 % to 70 % over a threeyear period , with the remaining allocation reserved for bond exposure .

Snappy Kraken Unveils All-In- One Marketing Solution

Snappy Kraken , an Ormond Beach , Fla . -based marketing tech company , has released a holistic product offering that will make it easier for advisors to fulfill all their marketing needs in one place .

The digital marketing strategy is designed to help financial advisors foster and deepen relationships with both prospective and established clients by offering personalized websites and branding ; marketing automation featuring unique original content ; text message marketing via the intuitive Convos platform ; and Freedom360 , a “ one-anddone ” marketing solution that eliminates the need for advisors to single-handedly manage their entire marketing systems .

To learn more about Snappy Kraken ’ s full menu of offerings , visit the company ’ s website at www . snappykraken . com .

Elements Rolls Out In-App Messaging Tool

Elements , a financial services company headquartered in Salt Lake City , has debuted a new messaging solution that allows financial advisors to engage with prospects within the Elements app , the company said . Elements is a financial assessment tool that allows advisors to quickly demonstrate their value to get new clients .

Elements Messaging is available to Elements customers at no additional charge and is designed to not only save advisors time , but to let them to stand out from their competition by capturing prospective clients ’ attention .

Using Elements Messaging , advisors can interact with prospects on the same platform where their financial data is hosted , as well as send messages with prefilled , one-tap replies that make it easier for prospects to respond . Push notifications position advisors to dramatically scale their prospecting activities , making it faster to engage with more prospects at once via their mobile devices .

Elements recently announced the introduction of a money-back guarantee if advisors fail to add at least one new client within 90 days of instituting and following the Elements Growth Method .

DPL Expands Member Access To RISA Planning Tool

DPL Financial Partners , the Louisville , Ky . -based insurance platform for registered investment advisors , has expanded access to its Retirement Income Style Awareness ( RISA ) Profile to all members .

The tool is typically used by advisors as a first step in the planning process . DPL rolled out an initial release of the RISA tool to a small group of members last fall . Developed by retirement researchers Wade Pfau and Alex Murguia , the RISA Profile is a psychology-based income personality assessment that helps reveal an individual ’ s unique preferences for sourcing retirement income . The RISA questionnaire , which can be completed in just 15 to 20 minutes , generates a custom report that guides advisors in delivering tailored retirement income solutions , including fiduciary-friendly annuities . When RISA results indicate a need for guaranteed income , asset protection or a mix of the two , DPL members have access to a marketplace of vetted , fee-only annuity solutions to fulfill the strategy .

The RISA Profile is now available to all DPL members visiting the company website at www . dplfp . com .

14 | FINANCIAL ADVISOR MAGAZINE | JUNE 2023 WWW . FA-MAG . COM