2025 GROSS REVENUE RANK |
FIRM NAME |
NUMBER OF PRODUCING REPS |
GROSS REVENUE 2025($ MM) |
GROSS REVENUE PER REP 2025 |
FIRM PAYOUT % 2025 |
AUM 2025($ MM) |
1 |
LPL Financial * |
32,178 |
16,989.48 |
527,984 |
88 % |
2,370,500.00 |
2 |
Ameriprise Financial |
N / A |
7,960.36 |
N / A |
Up to 91 % |
N / A |
3 |
Osaic |
9,806 |
5,441.62 |
554,927 |
91.6 % |
336,982.43 |
4 |
Cetera |
11,341 |
5,247.57 |
465,871 |
90 % |
294,092.00 |
5 |
Raymond James Financial Services ** |
4,615 |
4,523.24 |
980,117 |
Up to 90 % |
611,196.10 |
6 |
Northwestern Mutual Investment Services † |
5,870 |
3,491.19 |
594,750 § |
Up to 95 % |
446,431.74 |
7 |
MML Investors Services |
5,340 |
2,301.00 |
430,899 |
Up to 88 % |
306,500.00 |
8 |
Cambridge Investment Research |
4,077 |
2,057.73 |
524,932 |
Up to 100 % |
265,382.78 |
9 |
Equitable Advisors |
4,582 |
1,978.34 |
439,000 |
Up to 95 % |
277,739.48 |
10 |
Kestra Financial |
1,416 |
977.70 |
690,463 |
93 % |
169,860.28 |
11 |
Park Avenue Securities |
2,461 |
597.93 |
242,962 |
N / A |
68,971.22 |
12 |
Principal Securities |
1,404 |
542.26 |
386,226 |
Up to 95 % |
91,306.70 |
13 |
Lincoln Investment Planning |
937 |
497.81 |
531,276 |
N / A |
60,094.00 |
14 |
Independent Financial Group |
520 |
320.02 |
615,425 |
Up to 95 % |
35,400.00 |
15 |
J. W. Cole Financial |
550 |
316.75 |
575,905 |
Up to 94 % |
36,625.00 |
16 |
Centaurus Financial |
692 |
233.62 |
337,604 |
90 % |
46,380.00 |
17 |
United Planners Financial Services ‡ |
489 |
228.46 |
523,000 |
90 +% |
17,548.91 |
18 |
PlanMember Securities |
496 |
172.10 |
346,976 |
Up to 94 % |
20,500.00 |
19 |
Prospera Financial Services |
230 |
168.00 |
730,424 |
Up to 99 % |
27,400.00 |
20 |
Hornor, Townsend & Kent |
545 |
162.47 |
298,104 |
Up to 91 % |
21,951.05 |
21 |
Arkadios Capital |
224 |
154.00 |
687,500 |
90-95 % |
15,900.00 |
22 |
Geneos Wealth Management |
196 |
144.03 |
734,824 |
Up to 97 % |
20,500.00 |
23 |
Kovack Securities |
412 |
125.85 |
305,470 |
Up to 100 % |
15,947.28 |
24 |
Harbour Investments |
238 |
116.78 |
490,128 |
Up to 94 % |
20,800.00 |
25 |
StoneX Wealth Management |
402 |
114.55 |
284,951 |
85 % |
6,185.87 |
26 |
Sigma Financial Corporation |
401 |
114.09 |
284,526 |
Up to 96 % |
15,711.65 |
27 |
Arete Wealth |
176 |
113.99 |
647,655 |
Up to 90 % |
6,800.00 |
28 |
LaSalle St. Securities |
260 |
72.00 |
275,000 |
90 +% |
15,000.00 |
29 |
The O. N. Equity Sales Company |
271 |
70.12 |
258,756 |
Up to 92 % |
11,446.02 |
30 |
Parkland Securities |
244 |
69.63 |
285,387 |
Up to 94 % |
7,495.68 |
31 |
Ausdal Financial Partners |
225 |
60.65 |
270,000 |
90 +% |
13,600.00 |