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BY COURTNEY ELLIS SVP, INTERNAL SALES, DISTRIBUTION AND MARKETING

McKinsey & Company finds that women now control over $ 10 trillion in U. S. household financial assets and are positioned to manage a significant share of the roughly $ 30 trillion in assets expected to transfer from baby boomers by 2030. 1

Whether they’ re investing just for themselves or managing family or business assets, many of your women clients already lead the decision-making process when it comes to the financial plans you oversee with them. Yet women historically lag behind when it comes to saving for retirement. On average, women have saved 30 % less than men by the time they retire. 2

You’ re in a unique position to help each client stay focused and on track to achieve their savings goals. Your clients have already taken control of their financial futures by working with a financial professional and creating a plan. But when working with women clients, there are nuances to consider that influence how and when— and why— they invest.

Discover how Symetra can help you educate clients on guaranteed income for women.

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Her path is different, too

A woman’ s financial journey can look very different from a man’ s. 3 It can include investment obstacles such as:

• Time out of the workplace for family and caregiving responsibilities.

• A longer life expectancy.

• A lower risk tolerance.

• The gender pay gap.

The gender gap remains problematic. The most recent data show women’ s earnings are 83.6 % of men’ s, 4 leaving less money available to invest for retirement and other goals. A lower risk tolerance may pay off over time with better performance, 5 but it’ s still crucial to uncover additional ways to grow and protect assets to cover needs throughout a lifetime. And women’ s longer life expectancies mean more years in retirement, which requires careful consideration of guaranteed income sources beyond Social Security.

Her goals are similar— but with a twist

Women often invest for specific reasons beyond amassing assets, including leaving a legacy, making a social impact, funding a business, and of course, providing for their own retirement. 3 Understanding a woman client’ s core values can help you uncover opportunities to maximize her assets and make those goals come to life.

Every client who is saving for retirement wants to secure their future. Considering how your women clients differ from men clients in their attitudes and goals— and identifying additional ways to add value to your relationship with them— can lead to a deeper connection. Be the partner who responds to their holistic needs and helps them pull the plan together with information and resources that demonstrate your value beyond investment advice.

Contact our Symetra Retirement Sales Desk 1-800-706-0700 | sales @ symetra. com

Annuities are issued by Symetra Life Insurance Company, 777 108th Ave NE, Suite 1200, Bellevue, WA 98004. Neither Symetra Life Insurance Company nor its employees provide investment, tax, or legal advice or endorse any particular method of investing. Individuals should seek appropriate professional advice before making savings and investing decisions.

1

McKinsey & Company. Women as the Next Wave of Growth in U. S. Wealth Management 2020.

2

Annuity. org.“ Retirement Statistics” 2024.

3

Boston Consulting Group. Managing the Next Decade of Women’ s Wealth 2020.

4

U. S. Bureau of Labor Statistics.“ Women’ s Earnings Were 83.6 Percent of Men’ s in 2023” 2024.

5

The Motley Fool. Women in Investing: Research and Analysis. 2024.