Path Digital Advisors , an SEC-registered investment advisor and cryptocurrency trading platform , says it is in talks to offer its managed cryptocurrency portfolios to registered investment advisors .

The Chicago-based firm is in talks with multiple RIAs to provide three of its managed portfolios and hopes to introduce more in the future . The least risky portfolio is heavily weighted toward bitcoin and Ethereum , while the riskiest has less bitcoin and more alternative cryptocurrencies .

Path can provide its model portfolios to advisors either directly to an advisor ’ s platform , or through a custody account where Path manages the portfolios and provides monthly performance updates to the advisor directly , the firm said .

Snappy Kraken Rolls Out Marketing System With Comprehensive Analytics

Snappy Kraken , the digital marketing firm for financial advisors , has officially released a platform , Snappy Kraken Enterprise , that allows advisors to run different marketing campaigns , track the success of those campaigns , and spotlight the likely interest level of potential clients .

Besides publishing different marketing pieces , Snappy Kraken Enterprise also lets firms track the success of those campaigns by channel , looking at those who ran it . The platform can also tell advisors and their firm how likely it is that a potential client will become a full-fledged client .

The platform is geared for enterprise and mid-market firms . It is currently available for those firms with at least 10 advisors .

New Enhancements For EMoney Tools

eMoney Advisor has made separate upgrades to eMoney Access , an OpenAPI program , as well as to its interactive planning tool , Decision Center .

The eMoney Access upgrades will allow advisors to synchronize and automate the data between eMoney and the platforms used by most firms with application programming interfaces to integrate planning , projections and calculations and enhance the advisor and client experience . eMoney Access offers ready-made components , including a client ’ s net worth , asset allocation , their overall probability of success , a goal summary and an expense summary .

Decision Center has a new streamlined and intuitive user experience that allows advisors to work collaboratively with clients . It has an enhanced user interface and new report navigation .

Investments & Wealth Institute Adds Short-Form Educational Materials

The Investments & Wealth Institute , a professional association , has released two educational programs for financial advisors . One program offers shortened versions of the institute ’ s traditional offerings on subjects such as estate planning and retirement while another focuses on business owner strategies .

The Visual Insights series is a monthly , interactive , short-form educational content series with downloadable pages and video . The institute plans to release multiple modules on different subjects every month . The topics will focus on education , investment , retirement and estate and tax planning . The first one is about the 4 % rule , and it will be followed by a component on transferring assets from a 529 plan to a Roth IRA .

PortfolioAnalyst Adds Retirement Planner

Automated global electronic broker Interactive Brokers is adding a free portfolio management solution , entitled “ Retirement Planner ,” to its PortfolioAnalyst portfolio reporting software . The new tool will be simple and customizable , according to the firm .

The tool is designed to help investors ex- amine their preparedness for retirement as well as set financial goals . It will also help to determine if there is sufficient cash flow for retirement . To do that , it gives investors the ability to input and tailor their data across their accounts and other financial holdings and assets , according to the firm .

PortfolioAnalyst already offers advisors other features such as multi-custody solutions , sophisticated reporting , benchmarks and risk metrics . It has a user-friendly interface and intuitive dashboard , which gives investors a holistic view of their finances , the firm said .

WealthBlock Offers New Enhancements To Tool

WealthBlock , a firm that streamlines capital raising , investment marketing and investor management for global asset managers , has made a series of upgrades to its platform to make it easier for advisors to interact with .

The firm has improved its onboarding and e-sign functionality , which will minimize investor dropouts caused by onboarding friction . It has also improved the investment marketing functions so firms do not waste time trying to connect with the wrong prospects . It also has investor reporting capabilities that reduce the capital losses that occur when investors become frustrated with an inefficient asset manager , the firm said .

The new upgrade also includes an interactive dashboard with custom calculations , datasets and visualizations and it distributes documents seamlessly with auto-notifications and engagement tracking , the firm said .

14 | FINANCIAL ADVISOR MAGAZINE | OCTOBER 2024 WWW . FA-MAG . COM