cash as a result of short-term events ; and

• The importance of maintaining a long-term investment strategy .

Encourage clients to refer to this resource whenever they have questions or concerns . This not only empowers them with knowledge but also demonstrates your commitment to transparency and education .

5 . Host A Focused Virtual Client Event

Another thing you can do is organize a onetime webinar or virtual town hall to discuss election-related market concerns comprehensively . This platform allows you to engage with multiple clients at once , providing a space for them to ask questions and express their worries . During this event :

• Present data on how markets have historically performed during and after elections .

Your goal is not to predict election outcomes or market movements .

• Reinforce the importance of focusing on long-term financial goals .

• Address the common misconception that elections significantly impact longterm market performance .

• Provide an overview of your firm ' s approach to managing portfolios through various political and economic cycles .

• Incorporate interactive elements , such as polls or Q & A sessions , to foster engagement and address specific client concerns in real time . This approach not only positions you as an expert but also strengthens client relationships by showing that you are attentive to their needs .

By implementing these strategies , you can proactively address election-related concerns and help clients maintain their focus on long-term financial objectives . Your ability to provide reassurance through data-driven insights and personalized communication will reinforce their trust in your expertise , ultimately guiding them through the noise of election season with confidence .

Remember , the goal is not to predict election outcomes or market movements , but to provide historical context and reinforce sound investment principles that withstand political cycles . By consistently emphasizing the long-term nature of your clients ' financial plans , you can help them avoid making emotional decisions they might make because of short-term political events .

SUSAN THEDER is the chief marketing and experience officer at FMG Suite .

OCTOBER 2024 | FINANCIAL ADVISOR MAGAZINE | 21