Columns 15
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 In Every Issue
 Contents
 October 2024
 36 8
 Columns 15
 20 22 24 26
 COVER STORY
 The High Cost Of Luring Business
 With up-front money for job-hopping advisors hitting highs , advisory firms are finding new ways to compete . By Jennifer Lea Reed
 The Big Picture Synthetic Equity , The Sugar Substitute By Philip Palaveev
 Advisor Marketing How To Handle Clients ’ Election Anxiety By Susan Theder
 Financial Life Planning Under The Microscope By Ross Levin
 Charitable Planning The Link Between Giving And Wellness By Hannah Shaw Grove
 Tax Advisor High Earners Should Halt Pre-Tax 401 ( k ) And IRA Contributions By Ed Slott
 In Every Issue
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 Editor ’ s Note  | 
 14  | 
 Advisor Emporium  | 
 56  | 
 CE Tests  | 
 Frontline
 10 Many Americans Willing To Sacrifice Extra Social Security Income
 11 The Pool Of Desirable Clients Is Shrinking , Kitces Says
 12 Will Fed Rate Cuts Make Fixed Annuities Less Desirable ?
 13 GAO Undercover Probe Finds ‘ Many Complex Conflicts ’ In Advisor IRA Advice
 PHOTOGRAPHY ON THE COVER AND THIS PAGE VIA GETTY IMAGES OCTOBER 2024 | FINANCIAL ADVISOR MAGAZINE | 1