2. Create a Road Map for Talking To Kids About Money
You likely hear from clients, as I do, that they don’ t know how to start the money conversation with their children. When it happens, though, you can give them a practical, easy-to-read one-pager that breaks it down by life stage.
For young kids( ages 5 to 10): With these kids, focus on earning, saving and giving, and use jars for each category. A simple three-jar system— spend, save, give— teaches them the basics without overwhelming them. This allows them to make small decisions with their own money so they start learning from their consequences early.
For teenagers: Now you can introduce the ideas of budgeting, credit, and opportunity costs. If the teen you’ re talking to has a job, walk them through their pay stub line by line. Talk to them about what a credit card actually costs when they carry a balance.
For young adults: Here you can shift to the bigger picture by helping the young person understand how to evaluate a job offer beyond their salary, what it means to be literate about benefits and why starting to invest( even a small amount) in their 20s matters more than almost any other financial decision they’ ll make.
This is the kind of content clients save and share with spouses and forward to siblings. It positions you as someone who thinks about the whole family, not just the account holder.
3. Host a Meeting With The Whole Family
Many of your clients have never sat down with their adult children to talk openly about money, values and longterm plans. One of the most valuable things you can do during Financial Literacy Month is facilitate that conversation. It’ s the single most effective way to build a relationship with the next generation before a transition event forces it.
To reach out proactively, suggest a meeting in an email, trying out a subject line like“ One Conversation Your Family Should Have This April” or“ The Family
Meeting Most People Never Have.” Once the meeting is booked, send another short email in advance so everyone knows what to expect: that you’ ll guide the discussion through the family’ s shared financial values, a plain-language overview of estate documents, beneficiary designations, and whom to contact in a financial emergency.
Start by talking about values before you get into numbers. Ask open-ended questions. Give everyone a chance to speak, including the adult children( especially the adult children). Keep the tone collaborative rather than instructional, and be realistic about what one meeting can accomplish. The goal isn’ t to resolve everything. It’ s to open the door.
4. Offer One Practical Tip A Week
When you’ re using social media, commit to one post per week in April aimed at younger audiences. Keep the language conversational and write the way you’ d explain it at a family dinner, not the way a textbook would. Here are four weeks of ready-to-use ideas:
Week 1— The 401( k) Match:“ If your employer matches your 401( k) contributions and you’ re not contributing enough to get the full match, you’ re leaving free money on the table. Here’ s how to fix that in five minutes.”
Week 2— Credit Scores:“ Your credit score affects your rent, your car payment,
and eventually your mortgage rate. Here are the two factors that matter most— and one mistake that can tank it fast.”
Week 3— Emergency Funds:“ Most experts say you need only three to six months of expenses. Here’ s a simpler way to think about what that number actually looks like for someone just starting out.”
Week 4— The Cost of Waiting:“ The difference between starting to invest at 25 and starting at 35 isn’ t just 10 years. Here’ s what compound interest actually does to that gap.” Pair this one with a simple graphic or chart.
Write each post in your own voice. That’ s what makes it feel credible rather than automated. LinkedIn and Instagram both work well for this content.
Make April Count
Your clients don’ t expect you to be a financial literacy teacher. They expect you to be a trusted resource for them and for the people they care most about. Financial Literacy Month gives you a built-in reason to show up in that role.
So pick two or three of these ideas, execute them well, and the relationships you build this April will strengthen your practice for years to come.
SUSAN THEDER is the chief marketing and experience officer at FMG.
MARCH / APRIL 2026 | FINANCIAL ADVISOR MAGAZINE | 15