• Reshared content : These are similar items , but they come from well-known publications or users and are reshared with an alternative opinion or perspective .
• Native content : This is content that does not link away from LinkedIn .
The last item on our list is particularly important for the LinkedIn algorithm , which we will cover later in this article . a thoughtful comment . “ Congrats ” or “ Nice article ” is not going to cut it . Write several sentences and they will undoubtably take notice .
If these individuals post something interesting , share it and add your opinion in the caption tagging them so they see that you ’ ve shared it . Believe me , they will be thrilled and take notice .
The algorithm prioritizes consistency .
• Prioritize engagement : As we said before , engagement is a measurement of the success of your post . Comments , reactions and reshares all help measure the popularity of your post .
• Consider timing : The first hour of a post ’ s engagement is important to its overall success . For this reason , you ’ ll
3 . Write Your Copy For Your Audience
Many social media users think the bulk of their message relies on their content . That ’ s not entirely the case .
Yes , your content is important , but it ’ s the way you frame your content that determines whether it receives engagement or not . And the best way to frame your content is to understand how to write copy that ’ s directed toward your audience .
Most posts you see will ask readers to engage . But posts like “ Read our latest blog ” only leave the reader wondering , “ What ’ s in it for me ?”
The best copy answers this question by telling readers the benefits of engagement . Here are a few rules to consider when writing posts for social media :
• Avoid first-person language and focus on the reader .
• Make your copy actionable and active . Avoid passive language .
• Provide benefits , but be specific .
• Always provide context , especially when you ’ re sharing complex content .
4 . You Can Grow Your Audience Without Even Posting
One easy way to grow your audience is simply to engage with other people ’ s posts . Make a list of your top prospects , key centers of influence , influential clients and even reporters active on social media . Go into LinkedIn and ask to connect with them . Not all may accept , but it ’ s likely most of them will . If you can include a relevant personal note with the request , all the better .
At least several times a week , you should go to your notifications to see if any of your connections has posted . Every time you see one of their posts , engage by not just liking it but by writing
Once you start receiving comments , be sure to respond back . This can create a conversation that results in more engagement , increasing the performance of your post .
Even if you ’ ve never met these people , if you interact with them consistently you will start to see them engage with your comments , too — and likely with your posts . When they comment on your posts , tag them , which will bring your posts to their attention .
Once you start receiving comments , be sure to respond back . This can create a conversation that results in more engagement , increasing the performance of your post .
Of course , you may not have all day to reply to comments , so be sure to prioritize . Reply to the earliest commenters if you can , as the first hour of engagement is often the most important .
5 . Understand The LinkedIn Algorithm
You have to stay on the right side of the algorithm if you want your posts to get a healthy level of feedback . Here ’ s what you should do :
• Post content as frequently as possible : want to post your content when your audience is more active . Of course , this will depend on your unique audience . When first starting out , I would recommend testing different times of day and measuring the results to find an optimal posting schedule .
• Use tags : Make sure to tag other users when appropriate . This will alert them to your post and result in increased reach with their response . Hashtags should also be used to include your post in an ongoing conversation . Be sure to use no more than three hashtags per post .
• Avoid external links : LinkedIn wants to keep users on the site , so any links that lead away will be frowned upon by the algorithm . If you need to include a link in your post , instead include it as the first comment on your post . Then , let readers know to look for the link in the comment section .
SUSAN THEDER is the chief marketing and experience officer at FMG Suite .
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