Contents
 SEPTEMBER 2022
 32
 COVER STORY
 Resolving The Title Protection Quandary
 Decades after the financial planning profession emerged , the question of who gets to use the name is still dividing people . By Eric Rasmussen
 In Every Issue
 8  | 
 Editor ’ s Note  | 
 16  | 
 Advisor Emporium  | 
 58  | 
 CE Tests  | 
 Columns 17
 19 21 23 25
 The Big Picture The Lifestyle Risk Threat Is Real By Evan Simonoff
 Advisor Marketing 5 Must-Follow Copywriting Rules By Susan Theder
 The Long View The Fed ’ s Damage To The Housing Market May Last Years By Allison Schrager
 Charitable Planning 6 Tech Trends For Philanthropists By Hannah Shaw Grove
 Next Chapter Chart Of The Decade By Steve Gresham
 Frontline
 11 How Roth Conversions Can Reduce Sting Of Social Security , Medicare Hikes
 12 IRS Auditors Turn Up Heat On Wealthy Taxpayers
 13 Retirees On Track For 11.4 % Social Security Raise In 2023
 14 Wirehouses Risk Losing 15 % Of Advisors , J . D . Power Finds
 PHOTOGRAPHY ON THE COVER AND THIS PAGE VIA GETTYIMAGES . COM SEPTEMBER 2022 | FINANCIAL ADVISOR MAGAZINE | 1